The Profile Power Move
your instagram profile set up like a 24/7 storefront
You don't want to be on social media — you just don't want it letting you down either. You're not trying to grow an audience or post three times a week but...
when potential clients look you up on Instagram (and they will), you need your profile to do its job. and right now it's not.
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your grid is outdated and doesn't reflect your current offer or brand at all.
your bio doesn't clearly say what you do or who it's for.
and the fact that you haven't posted in months makes it look like you've gone out of business — even though you're busier than ever.
What you really want is simple:
A profile that explains your business clearly, looks intentional, and tells people exactly what to do next — without you needing to show up constantly.
Hey, I'm Kara
I understand how social media often becomes a secondary priority for busy small business owners — something you might check, but not actively use or rely on.
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That doesn't mean your business should look inactive.
Many potential clients will still check your social media as part of their decision-making, using it to gauge credibility, relevance and whether you’re the right fit before they buy or book with you.
My approach treats your Instagram profile like a landing page:
- Clear positioning
- Strategic Structure
- Visual Consistency
- Intentional Messaging
Instead of chasing trends or filling a feed, I focus on what matters most:
FIRST IMPRESSIONS, CLARITY AND CONVERSION.
THIS IS THE SAME THINKING I USE ACROSS SOCIAL MEDIA STRATEGY AND MANAGEMENT — APPLIED IN A FOCUSED, ONE-OFF service FOR BUSINESS OWNERS WHO WANT RESULTS WITHOUT ONGOING POSTING.
The Profile Power Move
a one-off instagram profile refresh designed to work like a mini-website.
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i audit your profile, refine your positioning, and create a set of evergreen posts that clearly communicate who you are, what you offer, and what to do next.
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then it sits there and does its job — whether you're in a busy season, taking a break, or just don't want to be actively posting.
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because even though you don't rely on social media you know your customers use it to suss you out — so you want your profile to work without needing to be constantly managed.
what you get when you sign up for the profile power move
profile audit & optimisation
I'll update your profile image, name field, bio description, and story highlights so they're clear, conversion-focused, and immediately tell people what you do and who it's for.
9 x strategic evergreen posts
Designed, written, and posted on your behalf. These posts work together to communicate your key messages, showcase your offers, and guide people to take action – without needing constant updates.
One static post template and one carousel template that match your brand, so you can easily create content later if you want to .
custom templates
Every element is designed to work together — visually and strategically — like a well‑structured website.
The profile power move doesn’t include ongoing content creation, management or monitoring. This is a one-off setup.
upgrade options
12‑Grid upgrade
For businesses with multiple offers or more complex messaging.
Quarterly refresh (optional)
A discounted update to keep your profile aligned as your business evolves.
profile power move 9‑Grid: $1500
12‑Grid upgrade: $1950
Boundaries & Timing
- One‑month turnaround from questionnaire and contract
- One round of revisions (content ideas, captions and design)
- Temporary access to your social accounts for setup only
Clear timelines keep this efficient and effective.
FAQs about The Profile Power Move
How do we get started? Book via link on this page, complete the questionnaire that lands in your inbox, and I’ll guide you through the rest.
Is this right for me? If you want your Instagram to work like a professional landing page — without ongoing effort — yes.