Social Media Management
Full service social media management for Instagram & Facebook
When business + life get busy, social media is often the first ball to drop.
You know it matters... you just can't stay on top of it. Not because you don't care, but because you're busy running your actual business. So your socials marketing ends up looking like:
- Posting in fits and spurts, then disappearing for weeks on end (aka posting & ghosting)
- Overthinking captions and visuals until nothing gets posted (hello procrastination paralysis)
- You DIY when you have energy, then become a ghost to your own account when life gets busy
- Your business feels more professional than it presents on your feed
- You've got ideas sitting in drafts, half-finished and untouched
And suddenly it's not "just post something", it's a whole mental load... on top of everything else you're already carrying.
So, what do you do? you then try to make it easier by...
- Using templates that aren't on brand, just convenient at the time
- Using content prompts and hooks that don't fit your business or even sound like you
- Doing it 'properly', then burning out two weeks later only to repeat that scenario over and over again (and achieving a whole lot of frustration for your efforts)
What you actually want is simple: You want your online presence to match the quality of your work, so when people find you, they see a business that's active, professional, and credible. They want in!
And you want this all completely off your plate. Handled properly, by someone who gets it, without you having to think about it.
And that's exactly what I do...
Hey, I'm Kara
Social Media Marketer + Manager and your new Content Wing Woman.
I manage social media for busy small business owners, the one's juggling clients, staff, family, and all with a million tabs open.
With years working inside small businesses, owning a small business myself, and hands-on client work for the past 4 years, I understand how social media often gets deprioritised in real business life, and how quickly it turns into a source of pressure rather than support.
So I built this service for business owners like you, the ones who are too busy doing excellent work to also be full-time content creators.
My approach is:
- strategic, but practical
- consistent, not chaotic
- built around your business, not trends for trend's sake
I bring structure, planning and calm to something that usually feels noisy and demanding. So your online presence works with your business, not against it.
Here's how I take social media off your plate:
I take care of everything from strategy to content creating, caption writing to scheduling & community management, so your feed stays active, professional and consistent without you lifting a finger.
No more scrambling for content ideas. no more guilt about ghosting your own account. just a steady, on-brand presence that works while you focus on running your business.
And the benefits of handing it all over to me...
- content that gets posted consistently. no more ghosting your own account for weeks on end.
- Your instagram finally looks as professional as your business actually is
- you stop carrying the mental load of "I should post something" every single day
- you can confidently send people to your instagram knowing it reflects your business properly
- Your social media actively supports your business goals instead of sitting on your to-do list
- you get your time and brain space back to focus on the work that actually makes you money
What you get when you hand it this over:
social media strategy preparation. Because random posting doesn't build trust or momentum.
monthly content planning. Your content mapped out intentionally, not made up on the fly.
content creation. captions and visuals aligned with your brand, tone and audience.
two rounds of revisions (planning + creation stages). enough space to refine without endless back-and-forth.
scheduling & publishing. content goes live on time, every time.
community management. keeping your account active and engaged (excluding dms).
monitoring & quarterly reporting. insight into what's working, without overwhelming you with fluff metrics.
The investment:
packages start from $999 p/m, and are customised based on your posting frequency and content requirements.
This is an ongoing service designed for consistency and long-term results, with a 4-month minimum commitment.
"I have been told that if you don’t do something well outsource it. I used this philosophy when it came to social media. I knew I had to do it but as a small business owner I just didn’t have the time. The good stuff social is one of the best investments in marketing I have made. Kara takes the time to understand the vibe of your business, your specific branding needs and the message you want to communicate to your audience. If you are looking to take just one thing off your plate give The Good Stuff Social a call."
Nicole, elite property management south coast
Social media can't keep being the thing you'll 'get to later'
and you already know that!
you know consistency matters, but you also know you're not going to magically find the time or energy to do it yourself.
So let me address what's probably running through your mind right now:
"I don't want to lose my voice." You won't. Your tone, values and messaging are baked into the strategy from the start. This isn't cookie-cutter content, it's your voice, just handled by someone else.
"Will this actually save me time." Yes. You provide initial input, approve content, and supply assets when needed. That's it. No more Sunday night scrambles or guilt spirals about not posting.
"Is it worth the investment." If social media is part of your marketing, consistency isn't optional. This is how you get it without burning out, the mental load or the half finished drafts sitting in your phone.
you're ready if you're done diy-ing your way through this and want someone who actually understands your business to handle it properly.
"Having Kara on our team is a super power. Her understanding of what we are using our social media to achieve and her execution save me time and take the stress of what to post away. Honestly, if Kara was not running our social media it probably wouldn't happen, as I just don't have time or knowledge to do this myself. Kara comes up with amazing content ideas that are in line with our values, all with minimal input needed from me - this makes our partnership even more valuable because I know she just 'gets it'.
kosoula, complete approvals
FAQs
questions small business owners often ask before committing to social media management
How does onboarding work? We start with a strategy session to map out your goals, brand voice & content pillars. Then I create your first month's content plan for approval before anything gets created or goes live.
How long do we work together? This is an ongoing service designed for consistency and long-term results. There's a 4-month minimum commitment, and most clients stay on for 12+ months because they soon appreciate how valuable this service is.
What happens if I need to pause or cancel? Just give me 30 days' notice. I'll wrap things up properly so your account doesn't just drop off. If you do decide to pause, your spot may be given to another client on my waitlist.
What if I don't like the content you create? You get two rounds of revisions built in - one at the planning stage, one after creation. We'll refine until it feels right.
How quickly can I get started? The service runs via a waitlist, so I'll reach out when one becomes available. I deliberately take on a limited number of clients to ensure each business gets the very best service possible. No shortcuts or passing through multiple hands here.
"Kara has been an invaluable resource to our cafe. We have much higher engagement since Kara has taken over, and our feed looks incredible. We often have customers mentioning our Instagram in store, so we know it's reaching them. Kara is really organised, professional and creative. Her captions are witty and original and add character so that our posts don't get drowned out in the big Instagram ocean.
acacia, outpost espresso bar
Ready to book in? Here's what happens next...
This service operates via a waitlist to maintain quality and ensure I can give every client the attention they deserve. Here's how it works:
1. join the waitlist by filling in the form below
2. You'll get an email to confirm you've officially opted into the list
3. When a spot opens, I'll contact you to discuss your business & confirm you're still interested & that we're the right fit for each other
4. We begin the onboarding process, build your strategy and get your content rolling.